Norstat needed help to increase engagement among its users. Halogen created a new and holistic experience for them.
Norstat is one of Europe's leading collectors of data. As an important part of their portfolio, they run Norstatpanel - a digital platform where consumers respond to surveys.
Norstat wanted more response and involvement from its users. Our solution was to create a completely new experience, which included, among other things, a personal avatar, points system and rewards.
Through service design and insight into the users' needs, we worked out ideas for the desired user experience, content and functionality. The result was a redesign which, according to Norstat, is light years ahead of the old one.
Measurements also conclude that the solution has had a clear positive effect, where engagement among users has increased considerably.
The special thing about the Norstat project was that we used a relatively new tool - a so-called sprint methodology for innovation. This meant that we developed, concretized and evaluated ideas very quickly.
In close collaboration with Norstat's project group, we set priorities and made decisions continuously. This allowed us to develop and adjust the concepts at record speed.
