In recent years, the National Museum has carried out a major co-location. Four museums have been merged into one, and present a comprehensive experience of the best in Norwegian architecture, design, contemporary art and art history collection.
Halogen was involved in this process to map out the scope for a new audience journey, i.e. the experience of user-friendliness for museum visitors. Initially, it was primarily the digital experience - i.e. the museum's digital surfaces - that we focused on. Later, however, the mission was expanded to include the physical audience journey as well.
The project was carried out in parallel with other processes associated with the move. Among other things, we collaborated closely both with the project for exhibition design and the project for a new profile and brand, which required effective coordination and project management.
Halogen delivered a concept that focused on which aspects were the most important for museum visitors to have a good experience. By putting each individual audience at the centre, we gave concrete measures and examples of elements that would enhance the audience's journey in the new museum.
After the project's conclusion, the concept has been highlighted as an important resource base for the National Museum and their further work to improve the museum experience for its public.